1963 Ford Ranchero

"In 1960, the Ranchero became much smaller, based on Ford's compact Falcon, specifically the two-door sedan delivery variant. The popularity of small, economical cars like the Volkswagen Beetle perpetuated a shift in thinking among the three largest American manufacturers; 1959 had the introduction of the 1960 Falcon along with the 1960 Chevrolet Corvair and Plymouth Valiant. A pickup version of the Volkswagen Bus and a van based on the Chevrolet Corvair were offered, as well. The economic recession of the late 1950s also certainly played a role. Ford believed the market wanted a more practical vehicle, one much smaller, lighter, and cheaper than a full-sized pickup truck, and indeed the Ranchero sold well in this incarnation. Now marketed in print as the "Falcon Ranchero", the new vehicle's standard powerplant was an economical 144 cu in (2.4 L) straight-6. In 1961, the 170 cu in (2.8 L) straight-6 was offered, and in 1963, the optional 260 cu in (4.3 L) V8 was offered in addition to the 144 and 170. The two-speed Ford-O-Matic automatic transmission (offered between 1960 and 1963) or three-speed C4 Cruise-O-Matic could be ordered as could a three-speed manual transmission. "



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